77" LG OLED77B4PUA OLED B4 4K Smart TV

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

The World's No.1

11 years later,still on top

Our reign as the world's favourite OLED continues.

*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED stand apart?

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

AI Customization

Syncs with how you watch

A picture tailored to your taste

Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning

The optimal audiofits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro

Insane realism withauthentic charm

AI Sound Pro

Hear every detail ofthe soundscape

Virtual 9.1.2ch Surround

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

Dynamic Sound Booster

Impactful sound resonates

AI processor refinements give your sound a dynamic boost packed with power.

Adaptive Sound Control

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

*Screen images simulated. **Must be activated through the sound mode menu. ***Sound may vary according to the listening environment. 

SELF LIT OLED 4K

Backlight-free bringsboundless beauty

Rather than relying on an additional backlight, LG OLED's self lit pixels illuminate independently. The result is true-to-life colour, perfect blacks that never gray, and a picture beyond compare. With Eye Comfort Technology's low-blue light, flicker-free, and discomfort glare-free certifications, watch for longer without eye strain.

*Screen images simulated.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

100% Colour Fidelity & Volume

Scenes shine with lifelike colours

100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns. **Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek. 

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Slimeline Design

Clean lines create a slick impression

As close as it gets

Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

*Bezel size differs by series and size.

webOS Re:New Program

Every year new TV for 5 years

Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

*The webOS Re:New program supports a total of 4 webOS upgrades over five years. **The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product. ***The first upgrade to webOS will occur two years from the time of purchase. ****Customers receive 5 versions of webOS including the current version at point of purchase. *****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED. ******Features are subject to change and some feature, application, and service updates may vary by model.

webOS 24

Make your TV experience yours

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

Tune into cinematicmarvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.

Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Ultimate Gaming

Where fast action never stutters

Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

*Certified for "Excellent Gaming Performance" and response times by Intertek. **VRR ranges from 40Hz to 120Hz, and is a certified specification of HDMI 2.1. 

Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.

*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.  **Screen images simulated.

Access to all your favourite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

*Supported partnerships may differ by country. **GeForce NOW subscription may be required. ***Boosteroid subscription may be required.

Sustainability

Discover LG OLED's vision for tomorrow

Choose what's right for the planet with light, bio packaging and global sustainability credentials.